Drug Marketing, Code 905
Aim of the Course
After completing the course, the student should be able to understand the major concept of marketing and application of marketing principles, strategies, and techniques in developing, implementing, marketing and evaluating professional pharmacy services.
- Introduction to pharmaceutical marketing - difference between marketing & selling.
- The marketing plan process/marketing mix & why we depend on marketing research
- Strategic marketing; segmentation, targeting & positioning
- Product life cycle & tactical