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Drug Marketing, Code 905

Aim of the Course

After completing the course, the student should be able to understand the major concept of marketing and application of marketing principles, strategies, and techniques in developing, implementing, marketing and evaluating professional pharmacy services. This prepares students to their future practical life, helping them to understand, identify market needs and match between their objectives & capabilities to select the relevant future opportunities, based upon knowledge and skills needed.

Course Contents

  • Introduction to pharmaceutical marketing - difference between marketing & selling.
  • The marketing plan process/marketing mix & why we depend on marketing research
  • Strategic marketing; segmentation, targeting & positioning
  • Product life cycle & tactical marketing (4ps)
  • The pharmaceutical marketing; elements, distribution channels / push & pull strategy
  • Promotional mix
  • Communication model
  • The sales cycle
  • Application; how to market any product
  • Selling skills


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